JobFest
CREATED THE VISUAL IDENTITY AND PROMOTIONAL CAMPAIGN FOR JOB FEST, A CAREER-FOCUSED EVENT HOSTED BY THE UNIVERSITY OF SAN FRANCISCO'S CAREER SERVICES. THE PROJECT REQUIRED DEVELOPING AN APPROACHABLE AND ENERGETIC VISUAL SYSTEM THAT COULD CAPTURE STUDENTS' ATTENTION WHILE COMMUNICATING PRACTICAL INFORMATION ABOUT EMPLOYERS, CAREER OPPORTUNITIES, EVENT PROGRAMMING, AND PARTICIPATION.
Client
University of San Francisco
DELIVERABLES
EVENT LOGO CAMPAIGN DESIGN POSTERS FLYERS DIGITAL PROMOTIONAL GRAPHICS SOCIAL MEDIA ASSETS
Year
2021
Role
DESIGNER
CAREER FAIRS AND PROFESSIONAL EVENTS CAN FEEL FORMAL OR INTIMIDATING TO STUDENTS, PARTICULARLY WHEN COMPETING WITH THE LARGE VOLUME OF COMMUNICATION STUDENTS RECEIVE THROUGHOUT THE ACADEMIC YEAR. CAREER SERVICES NEEDED JOB FEST TO STAND OUT AS AN APPROACHABLE AND ENGAGING OPPORTUNITY RATHER THAN SIMPLY ANOTHER CAMPUS EVENT. THE CHALLENGE WAS TO CREATE A VISUAL IDENTITY THAT COULD ATTRACT STUDENTS' ATTENTION WHILE STILL COMMUNICATING THE PROFESSIONAL VALUE OF CONNECTING WITH EMPLOYERS AND EXPLORING CAREER OPPORTUNITIES.
I CONSIDERED THE FULL STUDENT JOURNEY—FROM FIRST ENCOUNTERING THE EVENT PROMOTION TO ARRIVING AT THE EVENT—SO THAT THE VISUAL IDENTITY REMAINED RECOGNIZABLE THROUGHOUT THE EXPERIENCE.
THE FINAL JOB FEST IDENTITY CREATED A COHESIVE VISUAL PRESENCE FOR THE CAREER SERVICES EVENT ACROSS CAMPUS COMMUNICATIONS. A FLEXIBLE SYSTEM ALLOWED THE CORE CREATIVE DIRECTION TO BE ADAPTED ACROSS PROMOTIONAL MATERIALS WHILE MAINTAINING CONSISTENCY AND RECOGNITION.
THE RESULT WAS AN EVENT EXPERIENCE THAT FELT MORE APPROACHABLE TO STUDENTS WHILE STILL COMMUNICATING THE PROFESSIONALISM AND CAREER OPPORTUNITIES ASSOCIATED WITH THE EVENT. THE PROJECT ALSO ESTABLISHED A REPEATABLE APPROACH FOR CAREER SERVICES TO USE WHEN PROMOTING FUTURE EVENTS, GIVING THE TEAM A STRONGER FOUNDATION FOR CONSISTENT VISUAL COMMUNICATION.
