Find Your Future
DESIGNED THE VISUAL IDENTITY AND EVENT EXPERIENCE FOR FIND YOUR FUTURE, A CAREER EVENT HOSTED BY THE UNIVERSITY OF SAN FRANCISCO'S CAREER SERVICES IN PARTNERSHIP WITH SALESFORCE. THE EVENT CONNECTED USF STUDENTS WITH SALESFORCE PROFESSIONALS AND CAREER OPPORTUNITIES THROUGH PRESENTATIONS, NETWORKING, AND INTERACTIVE EXPERIENCES. THE PROJECT REQUIRED CREATING AN EVENT IDENTITY THAT COULD BRING TOGETHER THE USF CAREER SERVICES BRAND, SALESFORCE'S EMPLOYER PRESENCE, AND THE ENERGY OF A STUDENT-FOCUSED CAREER EVENT.
Client
University of San Francisco
DELIVERABLES
Photography Branding Booklet Swag Wall Paper
Year
2021
Role
DESIGNER
CAREER EVENTS HOSTED BY UNIVERSITIES OFTEN NEED TO COMMUNICATE ACROSS MULTIPLE AUDIENCES: STUDENTS, EMPLOYERS, RECRUITERS, SPEAKERS, AND UNIVERSITY STAKEHOLDERS. AT THE SAME TIME, EVENTS FEATURING WELL-KNOWN COMPANIES NEED TO GIVE THE EMPLOYER ENOUGH VISUAL PRESENCE WITHOUT ALLOWING THE PARTNER BRAND TO OVERSHADOW THE UNIVERSITY'S ROLE AS HOST. FOR FIND YOUR FUTURE, CAREER SERVICES NEEDED AN IDENTITY THAT COULD MAKE THE EVENT FEEL DISTINCT FROM A TRADITIONAL CAREER FAIR WHILE CLEARLY COMMUNICATING THE OPPORTUNITY FOR STUDENTS TO ENGAGE WITH SALESFORCE AND EXPLORE FUTURE CAREER PATHS.
I WORKED WITH USF CAREER SERVICES TO UNDERSTAND THE EVENT OBJECTIVES, STUDENT AUDIENCE, PARTNER REQUIREMENTS, AND PROMOTIONAL NEEDS. I EXPLORED CREATIVE DIRECTIONS THAT POSITIONED CAREER EXPLORATION AS AN ACTIVE AND EXCITING EXPERIENCE RATHER THAN A FORMAL RECRUITING EVENT.
THE FINAL IDENTITY CREATED A DISTINCT VISUAL PRESENCE FOR FIND YOUR FUTURE WHILE MAINTAINING A CLEAR CONNECTION TO USF CAREER SERVICES AND SALESFORCE. THE SYSTEM EXTENDED ACROSS EVENT COMMUNICATIONS AND PHYSICAL TOUCHPOINTS, CREATING A COHESIVE EXPERIENCE FROM INITIAL PROMOTION THROUGH THE EVENT ITSELF. THE VISUAL LANGUAGE GAVE STUDENTS A MORE APPROACHABLE ENTRY POINT INTO CAREER EXPLORATION WHILE PROVIDING SALESFORCE WITH A STRONG AND RECOGNIZABLE PRESENCE WITHIN THE UNIVERSITY-HOSTED EXPERIENCE.
THE PROJECT DEMONSTRATED HOW AN EVENT IDENTITY CAN BRING TOGETHER MULTIPLE ORGANIZATIONS, AUDIENCES, AND OBJECTIVES WITHIN A SINGLE VISUAL SYSTEM.
