CALMAR EATERY
CALMAR EATERY IS A MEDITERRANEAN RESTAURANT BUILT AROUND FRESH FOOD, VIBRANT FLAVORS, AND THE FEELING OF GATHERING AROUND THE TABLE. I DEVELOPED THE BRAND AND CARRIED IT ACROSS DIGITAL, SOCIAL, AND PHYSICAL EXPERIENCES TO CREATE A COHESIVE IDENTITY THAT FELT WELCOMING, CONTEMPORARY, AND FULL OF PERSONALITY.
Client
Personal
DELIVERABLES
WEBPAGE, ONLINE RESERVATION, BRAND IDENTITY, PACKAGING & SWAG
Year
2026
Role
DESIGNER
THE GOAL FOR CALMAR WAS TO CREATE A VISUAL IDENTITY THAT COULD WORK ACROSS ALL OF THESE TOUCHPOINTS WHILE CAPTURING THE WARMTH AND ENERGY OF MEDITERRANEAN DINING.
BUILDING THE BRAND I DEVELOPED THE VISUAL IDENTITY FOR CALMAR EATERY, CREATING A FLEXIBLE FOUNDATION THAT COULD SCALE ACROSS BOTH DIGITAL AND PHYSICAL APPLICATIONS. THE SYSTEM WAS DESIGNED TO BALANCE MEDITERRANEAN WARMTH WITH A CONTEMPORARY VISUAL LANGUAGE, GIVING THE RESTAURANT A DISTINCTIVE PERSONALITY WHILE KEEPING THE FOOD AND DINING EXPERIENCE AT THE CENTER.
DESIGNING THE DIGITAL EXPERIENCE I DESIGNED AND BUILT BOTH THE CALMAR WEBSITE AND MOBILE APP, CREATING DIGITAL EXPERIENCES THAT MADE IT EASY FOR CUSTOMERS TO DISCOVER THE RESTAURANT, EXPLORE THE MENU, AND INTERACT WITH THE BRAND. THE WEBSITE SERVED AS THE PRIMARY BRAND EXPERIENCE, WHILE THE APP EXTENDED THAT EXPERIENCE INTO A MORE PERSONAL AND CONVENIENT FORMAT. ACROSS BOTH PLATFORMS, I FOCUSED ON CREATING A CONSISTENT VISUAL SYSTEM WHILE ADAPTING THE EXPERIENCE TO THE DIFFERENT NEEDS OF WEB AND MOBILE.
FROM THE FIRST DIGITAL INTERACTION TO THE MOMENT A CUSTOMER SITS DOWN AT THE TABLE, EVERY TOUCHPOINT WAS DESIGNED TO FEEL LIKE PART OF THE SAME WORLD. THE RESULT IS A COHESIVE RESTAURANT IDENTITY THAT CONNECTS BRANDING, UX/UI, WEB, MOBILE, SOCIAL, PRINT, AND PHYSICAL EXPERIENCES—CREATING A FLEXIBLE SYSTEM THAT CAN GROW WITH THE RESTAURANT.
