SEAStreetCar
MAKING IT EASIER TO GET AROUND SEATTLE, ONE STOP AT A TIME. SEATTLE STREETCAR IS A WEB AND MOBILE EXPERIENCE DESIGNED TO HELP RIDERS QUICKLY UNDERSTAND ROUTES, TRACK STREETCARS, AND NAVIGATE THE CITY WITH CONFIDENCE. I CONTRIBUTED TO THE VISUAL DESIGN SYSTEM ACROSS THE EXPERIENCE, WITH A FOCUS ON MAKING INFORMATION EASIER TO UNDERSTAND WHILE KEEPING THE PERSONALITY OF SEATTLE TRANSPORTATION AT THE FOREFRONT.
Client
SEASTREETCAR
DELIVERABLES
SEARCH, NAVIGATION, ILLUSTRATION, USER TESTING
Year
2026
Role
DESIGNER
PUBLIC TRANSPORTATION APPS CAN BE INFORMATION-HEAVY. RIDERS NEED TO ANSWER SIMPLE QUESTIONS QUICKLY: WHERE IS MY STREETCAR? WHICH DIRECTION IS IT GOING? WHERE DO I GET OFF? I WORKED ON IMPROVING THE VISUAL COMMUNICATION OF THE SEATTLE STREETCAR EXPERIENCE SO THAT RIDERS COULD MORE EASILY UNDERSTAND THE INTERFACE AND MOVE THROUGH THE EXPERIENCE WITHOUT UNNECESSARY FRICTION.
I WORKED ACROSS BOTH THE WEBSITE AND MOBILE APP, CREATING AND REFINING VISUAL ELEMENTS THAT HELPED ESTABLISH A CONSISTENT EXPERIENCE BETWEEN PLATFORMS.
USER TESTING RATHER THAN RELYING SOLELY ON VISUAL INTUITION, I USED USER TESTING TO EVALUATE WHETHER THE EXPERIENCE ACTUALLY MADE SENSE TO PEOPLE USING IT. I WALKED USERS THROUGH KEY TASKS AND OBSERVED HOW THEY NAVIGATED THE APP, PAYING PARTICULAR ATTENTION TO MOMENTS WHERE THEY HESITATED, MISUNDERSTOOD AN INTERACTION, OR WEREN'T SURE WHAT TO DO NEXT.
THE FEEDBACK HELPED IDENTIFY OPPORTUNITIES TO SIMPLIFY THE FLOW AND CLARIFY VISUAL CUES. I THEN USED THOSE INSIGHTS TO REFINE THE INTERFACE AND MAKE THE EXPERIENCE FEEL MORE INTUITIVE. THE GOAL WASN'T SIMPLY TO MAKE THE APP LOOK BETTER—IT WAS TO MAKE IT EASIER TO USE. THE PROJECT BROUGHT TOGETHER UX, VISUAL DESIGN, ILLUSTRATION, AND BRAND APPLICATION TO CREATE A MORE COHESIVE SEATTLE STREETCAR EXPERIENCE. BY COMBINING INTERFACE REFINEMENT WITH REAL USER FEEDBACK, THE WORK HELPED CREATE AN EXPERIENCE THAT WAS NOT ONLY VISUALLY ENGAGING, BUT ALSO CLEARER, MORE INTUITIVE, AND EASIER FOR RIDERS TO NAVIGATE.