Frontline Foods
SUPPORTED FRONTLINE FOODS, A NONPROFIT CONNECTING RESTAURANTS WITH HEALTHCARE WORKERS DURING THE COVID-19 PANDEMIC, THROUGH BRAND, CAMPAIGN, SOCIAL, AND FUNDRAISING DESIGN. I DEVELOPED VISUAL SYSTEMS AND CAMPAIGN TOOLKITS THAT HELPED THE ORGANIZATION COMMUNICATE ITS MISSION, PROMOTE FUNDRAISING INITIATIVES, AND MAINTAIN A COHESIVE IDENTITY ACROSS A RAPIDLY CHANGING DIGITAL LANDSCAPE.
Client
Fontline Foods
DELIVERABLES
Photography Branding
Year
2022
Role
DESIGNER
THE CHALLENGE WAS TO CREATE COMMUNICATIONS THAT FELT COHESIVE AND RECOGNIZABLE WHILE STILL BEING FLEXIBLE ENOUGH TO SUPPORT CONSTANTLY CHANGING CAMPAIGNS, FUNDRAISING GOALS, AND COMMUNITY STORIES.
THE RESULTING SYSTEM GAVE FRONTLINE FOODS A FLEXIBLE CREATIVE FOUNDATION FOR ITS FUNDRAISING AND COMMUNICATIONS EFFORTS. CAMPAIGN IDENTITIES AND REUSABLE ASSETS MADE IT EASIER TO LAUNCH NEW INITIATIVES QUICKLY WHILE MAINTAINING A RECOGNIZABLE VISUAL LANGUAGE ACROSS SOCIAL MEDIA, PRESENTATIONS, EVENTS, PRESS COMMUNICATIONS, AND PARTNER MATERIALS.
THE WORK HELPED TRANSFORM COMPLEX ORGANIZATIONAL INFORMATION INTO APPROACHABLE STORIES THAT COULD BE EASILY UNDERSTOOD AND SHARED BY SUPPORTERS, RESTAURANTS, HEALTHCARE WORKERS, AND COMMUNITY PARTNERS.
CAMPAIGNS AND PARTNERSHIP EFFORTS ALSO GAINED BROADER VISIBILITY THROUGH MEDIA AND INFLUENCER AMPLIFICATION, WITH FRONTLINE FOODS INITIATIVES RECEIVING COVERAGE FROM OUTLETS INCLUDING PEOPLE, ROLLING STONE, AND HARPER'S BAZAAR.
